5 Mind-Blowing Reasons Every Business Needs a Website Even if its Small(#2 Will Shock You!)

Finally revealed! Here are the REAL reasons you absolutely need to have a website regardless of the size of your business.

Credibility
Discoverability
Brand & Image
Saves Time
Digital Marketing

REGARDLESS of industry, every business needs a strong online presence in our modern-day society. This is because the majority of consumers will visit their websites before making a purchase. There is no doubt that having a strong online presence, specifically a website, can be a determining factor in generating more revenue for your business.

About 97% of people learn more about a local company online than anywhere else and 30% of consumers will not consider a business without a website. Consumers expect local businesses, regardless of size, to have a website. And not just any website; the quality of your website matters too. In fact, approximately 9 out of 10 consumers are less likely to revisit a site after a bad experience.

IT GETS BETTER

You are probably saying to yourself that your Facebook page and yellow page listing will suffice, but the truth is, they are not websites and cannot substitute for one. Nevertheless, the purpose of this short e-book is to educate you on five (5) reasons EVERY business needs a website; increases credibility, promotes discoverability, improves brand and image, saves you time and it gives you the ability to leverage digital marketing.

Blogging gives your site a voice, so let your business’ personality shine through. Choose a great image to feature in your post or add a video for extra engagement. Are you ready to get started? Simply create a new post now.

1. CREDIBILITY

ONE OF the main reasons you should have a website for your business is to increase your organization’s credibility. 75% of consumers believe that the credibility of brands lies in their design. If their website is poorly made or if they don’t even have one to start with, they immediately find them untrustworthy. Your website will speak volumes regarding your organization’s legitimacy; people need to know you have a real business since we are living in an era where scamming is at an all-time high.

It is highly likely that other companies are offering similar services to your business. Having a website is one way you can stand out from the others on Google especially if they don’t have websites themselves. Take for example a consumer who wants to find a gym. He/she searches for ‘gym near me’ on Google. The mobile SEO-optimized businesses with google profiles appear on Google’s listings. Recognize that one of the three businesses below has a website. Even though it has the least favorable rating, the fact that it has a website immediately lets it stand out from the others. If its website is exceptional, then that business still has a fighting chance against the others.

First impressions are key when convincing consumers to purchase your goods and services, especially in a sea of competition. Recent studies have revealed that 94% of a potential customer’s first impression relates to a brand’s website and its website design. Fifty-seven (57%) of people won’t recommend a business with a poorly designed mobile site. Many people have become tech-savvy and if businesses want to attract new customers and retain existing customers, it is paramount that they have an attractive website. A professionally designed website can help you to build credibility as consumers will see your business as a reputable organization which they are inclined to do business with.

2. Discoverability

AN EXCITING truth about having a website is that it can help you make more money. Small businesses who’ve experimented with launching a website reported being happy with their success. Surveys on small businesses’ websites show that 81% of companies that launched sites saw their businesses grow, and 97% of small business owners would recommend having a website to other small business owners.

Approximately 5.6 billion searches are made per day on google (around 4,000 per second) and about half this number searches for businesses online. You can use this knowledge to your advantage by utilizing an SEO-optimized website so that your business will show up in Google searches. When consumers are looking into your industry and choose to do business with you, your sales are drastically increased and your customer base too!

Also, consumers will know how to contact you since your website will give them valuable information. Even though websites do require monetary investment, they have a positive ROI (return on investment).

3. Brand and Image

DISPLAYING your brand to consumers is crucial if you plan to stand out. Your prospective customers want to know who you are before they buy from you. Having a high-quality website showcases your brand and improves your business’ image.

"Your image sets you apart from your competition."

Without a website, it can be challenging to find credible information about your business. Even though social media pages (like Facebook) and google ratings may provide some sort of online presence, your company’s image becomes defined and shaped by the public. Imagine this, you are accused of committing a crime and have been arrested. Later, you are brought before a judge in court but then you find that you can’t speak! This means you can’t defend yourself and to top it off, you have no lawyer. In the meantime, everyone else including the prosecutor gets to send you to jail without any defense from your side. Isn’t it highly likely that you’d be found guilty? This is what happens when you don’t have a website. You leave the fate of your company’s image in the hands of previous customers and even strangers! Things are further exacerbated if you don’t respond favorably or at all to negative comments and ratings. By creating your company’s website, you get to paint the picture of your business and avoid leaving it to the mercy of others. Your website is the defense lawyer of your company’s image.

Take for example the image below. The first gym has the lowest rating and especially if it did not have a website, most persons would use the ratings as a deciding factor and choose the 3rd gym. It is therefore evident that a website helps to buffer harsh criticisms from previous customers since they would not be the only one shaping the image of the business—you are shaping it as well by having a good quality website.

4. Saves time

BUSINESSES usually have to deal with many mundane calls where prospects inquire about location, hours of operation and the products and services sold by them. These calls can sometimes be distracting and take away from the most important aspects of the business. A website can reduce these calls; thereby, improving productivity. The customers get to find useful information about the company online without needing to call. Also, your website is on 24/7 so consumers can make purchases online or get to know your company better even when you are asleep.

5. Digital Marketing

DIGITAL marketing takes place when you advertise your company via the internet. According to ClickZ, “Internet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of all e-commerce sales will come from mobile.” If your intent is to effectively leverage digital marketing to increase your client base and sales then you’ll need a website or landing page to drive the traffic to. While some businesses are solely relying on consumers to come to them, others provide e-commerce websites for consumers to make purchases online. Businesses now have to integrate digital marketing strategies along with traditional ones by using social media, YouTube and Google because many people are spending time online.

Overall, having a website for your business is not only an asset but is vital as it increases credibility, promotes discoverability, improves brand and image, saves you time and it gives you the ability to leverage digital marketing. Remember, customers are the oxygen of your business, without them, your business will suffocate. Do not let your competitors steal your customers and prospects simply because they have websites and utilize digital marketing. Don’t allow your business to become obsolete for a lack of online presence. Go ahead and start working on your website today.

If you don’t have a website and you aren’t sure how to create one, you can utilize our services; click here to apply for your website. Some of the businesses we work with were initially hesitant to get online because they think they are not tech-savvy enough and found it difficult to manage a website. Others are concerned about the price. Primo Technology Solutions Ja Limited provides you with affordable yet top-tier quality websites.

Our team understands the strain that Covid-19 has placed on the economy and have adjusted our prices accordingly. Also, all our packages factor in us maintaining your website for you; thereby, relieving you of the stress of managing it yourself. Click here to apply for your website.

If you already have a website, you can go right ahead and apply for our social media management; click here to apply for social media management.

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