How to send an email newsletter and manage subscribers

Step 1: Open Email

Open Marketing and choose the Email tab. Campaigns lists everything you have sent, with sent, opens, clicks and unsubscribes. Press New Campaign (or open Newsletters and press New Newsletter).

Step 2: Write it

On Content, enter the Campaign Name, Subject Line and Preview Text. Build the email with the Visual Builder - add headings, text, images, buttons, products and coupons - or start from Templates. Insert the customer's name, loyalty points or last purchase to personalise it.

Step 3: Choose who gets it and send

On Audience, choose All Customers, a Segment or Manual Recipients, and tick Also send to CRM Leads if you want. On Schedule & A/B, send now or schedule it, and test two subject lines if you like. Then send.

Your subscribers

Open Subscribers to see everyone who can receive your emails - total, active, new in the last 30 days, unsubscribed, customers and leads. Filter by type or search by name or email.

Good to know

• Every email includes an unsubscribe link, and unsubscribed people are never emailed again.
• The other tabs hold signatures, automations, segments, analytics and deliverability.